Example Applications

Underlying common theme
In each of these applications the key was being able to describe the components of behaviour in mathematical terms and synthesise a model of the whole system to see how it worked.

Working with Clients
In developing and exploiting these micro-economic models and market analyses, a necessary step in the process is making sure the client, the owner of the problem, the decision maker is actively involved so that the model becomes a organized, internally consistent statement of his or her understanding of the interplay of forces in the market or business sector.
That alone is not sufficient, but the next step of being able to use the model comes from 'playing' with it to get the answers to "what if?" questions. So, we have produced models that can give graphical results or generate business accounts, whatever the client is comfortable with. We can use powerful Mathematical tools but the client need not be concerned with that aspect. McCann's experience in interacting with clients at all levels and in all business functions will make the interaction easy.

TimeScales and Complexity
My experience with problems over these time scales is that people rarely expand their time horizons far enough to see the whole picture. Even if they try, they tend to miss the complexity created by interaction effects and think more in terms of extrapolating, sometimes with statistical models, from the recent past. My (MJMcC) observation is that the demographics and the compelling force of reality can be quantified to make a big improvement in perception. You only have to contact me to get help!