Simulation, modeling, dynamic systems, operations research methods applied to business and micro-economics.
McCann Science
Experience with real Issues
McCann experience with micro-economics and business dynamics was triggered by the work of Jay Forrester ("Industrial Dynamics"), took advantage of experience and knowledge in dynamic systems behaviour, derived from engineering work, and was used in applications such as:
- the growth of the UK motor industry while it was still in a post WWII transient state,
- the behaviour of a market for ethical pharmaceutical products,
- the long term development of the retail wallcoverings (paint, wall paper etc) market,
- the demographic driving mechanism for a housing market over a twenty year period,
- the value of advertising in a TV driven retail market
- corporate cash flow projections and the strategic implications of project approval and success,
- the policy for allocating resources to either research or to development in a science driven industry.
Underlying common theme
In each of these applications the key was being able to describe the components of
behaviour in mathematical terms and synthesise a model of the whole system to see how it
worked.
Working with Clients
In developing and exploiting these micro-economic models and market analyses, a necessary step in the process is making sure the client, the owner of the problem, the decision maker is actively involved so that the model becomes a organized, internally consistent statement of his or her understanding of the interplay of forces in the market or business sector.
That alone is not sufficient, but the next step of being able to use the model comes from 'playing' with it to get the answers to "what if?" questions. So, we have produced models that can give graphical results or generate business accounts, whatever the client is comfortable with. We can use powerful Mathematical tools but the client need not be concerned with that aspect. McCann's experience in interacting with clients at all levels and in all business functions will make the interaction easy.
Other Experience
McCann experience with problems over these time scales is that people rarely expand their time horizons far enough to see the whole picture. Even if they try, they tend to miss interaction effects and think more in terms of extrapolating, sometimes with statistical models, from the recent past. My
(MJMcC) observation is that the demographics and the compelling force of reality can be quantified to make a big improvement in perception. You only have to
contact us to get help!
Home/Index Page
About McSc
Summary
Principal (CV)
Contacting us
Contact in UK
Location USA
Philosophy
Software Tools
Fees
CAD service
Applications
Business & Commerce
TV Advertising
Drugs Competition
Housing Demand
Automobiles Demand
Wallcoverings Battle
Cash Flow
Human Resources
Project Management
Patent Analysis
Chemical Industry
Cooling Tower
Fermentation
Polymer Process
Heat exchange
Supercritical Fluid
Distributed parameter
Toxic gas allocation
Electrical
Control systems
Initiation systems
Ferrite Filters
Microstrip Antennas
Lightning
Production & Process
Automated manufacture
Crimp and Press
Glass making
Glass molding
Glass to metal seals
Heat exchanger
Helium Leak Testing
RF Soldering
Vacuum web coating
If you have a problem with the behaviour of a market sector, plant, process or item of equipment and would like to get a quantitative handle on it to improve yield or optimise performance, then contact us. We are always ready to give a little time to discuss a new puzzle, in confidence, of course. We'll only worry about fees when we have some defined work. We can be flexible about how we work with you.
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POB 902,
Chadds Ford PA
19317 USA.
T: 1 302 654-2953
F: 1 302 429 9458
E: mjmccann@iee.org
File: Markets.htm