Industrial Dynamics
McCann Science provides the consulting services of Dr Michael J McCann for large and small industrial and business clients to help with problems in management, planning, manufacturing or marketing, to develop better methods or better understanding of production, distribution and business processes by working with their staff and managers to get to the point where together we can not only explain logically what is going on, but can be sure enough of our understanding that we can calculate and put numbers to things; to quantify our answers. As well as the normal Operations Research tools, there is an underlying theme which goes back to the ideas of Jay W. Forrester, applying the concepts of engineering dynamic systems analysis to business and micro-economics: "Industrial Dynamics", MIT Press, 1961

Practical Answers with realistic numbers
The objective is to give practical solutions, based on being able to quantify the important factors and take the guesswork out of the business decision making processes.
We have applied the ideas to:

• Marketing pharmaceutical products,
• Assessing the value of TV Advertising,
• Predicting long term Housing Demand using underlying demographics, rather than statistical correlations based on past events,
• Understanding the behaviour of the changing post war UK automobile market, where again there was no statistical basis for rational projections,
• Merging market research with long term install and renewal dynamic behaviour of a wallcoverings market,
• Comparing the reality of actual business growth, bringing together corporate cash flow and financing, with the projected benefits of capital investment on major projects.

Other Experience
My experience with problems over these time scales is that people rarely expand their time horizons far enough to see the whole picture. Even if they try, they tend to miss interaction effects and think more in terms of extrapolating, sometimes with statistical models, from the recent past. My (MJMcC) observation is that the demographics and the compelling force of reality can be quantified to make a big improvement in perception. You only have to contact us to get help!

How I work with clients. I don't start with preconceived ideas about what is good for a client's business. My style of working is to contribute to a project or department by acting as advisor, toolmaker and problem solver, by adding special experience and skills and by being able to give the independent view of things that is so hard to find inside many organisations.

Service to suit the client.
McCann Science, being simply Dr Mike McCann, is flexible. If all you want is a couple of days of help to work through a problem with a fresh look; that's OK. If you want to develop a new product or market and need someone to guide you through the quantification of the design or business prospects, develop a simulation or process model then involvement over a longer time span is fine too. If what you really need is to augment your team occasionally with an widely experienced Operations Research, simulation and modelling expert, then McCann's years of working with people from all sort of backgrounds and disciplines will suit you well.

Remote Support.
Because a lot of the work is done to develop models and simulations that can be run on any computer (PC) anywhere, it is often possible to operate remotely, delivering models by email direct to the client's machine. There's usually, but not always, some need to visit. It's surprising what can be done using phone conversations, drawings and diagrams that can be sent electronically. So, even if you are on the other side of the world (McCann's natural home is England and the operational base is in the eastern USA), don't hesitate to make contact. We'll quickly tell you if we can help or not.

Customers
Current customers are companies, small and large (engineering, R&D or business teams) around the world.

Confidentiality
We are careful about confidentiality. Customer's names are not disclosed without consent. You won't see them listed here. We accept that confidentiality agreements may be needed but we have two simple rules:

• We don't take on new clients when there is a conflict of interest with an existing client and
• We don't talk about a client's business or technology unless we are asked to.

About McSc
Summary
Principal (CV)
Contacting us
Contact in UK
Location USA
Philosophy
Software Tools
Fees
CAD service

Applications

Business & Commerce
TV Advertising
Drugs Competition
Housing Demand
Automobiles Demand
Wallcoverings Battle
Cash Flow
Human Resources
Project Management
Patent Analysis

Chemical Industry
Cooling Tower
Fermentation
Polymer Process
Heat exchange
Supercritical Fluid
Distributed parameter
Toxic gas allocation

Electrical
Control systems
Initiation systems
Ferrite Filters
Microstrip Antennas
Lightning

Production & Process
Automated manufacture
Crimp and Press
Glass making
Glass molding
Glass to metal seals
Heat exchanger
Helium Leak Testing
RF Soldering
Vacuum web coating

Applications.